Press Release

7/1/2019 - MONOPOLY DREAMS™ is coming to The Peak Galleria

(For Immediate Release) Step into one of the world’s most popular games, in the first, fully immersive MONOPOLY-themed attraction in Hong Kong – MONOPOLY DREAMSTM, opening in the third quarter of 2019 at The Peak Galleria, Hong Kong.
 
The world first MONOPOLY DREAMSTM will be opened at The Peak, a world-renowned “king of property” of the MONOPOLY Hong Kong Edition, with 20,000 sq. ft. indoor and outdoor area, equipped with AR, hologram and 4D interactive game technology, visitors can experience the game outside the board of MONOPOLY.  MONOPOLY DREAMSTM features interactive attractions based on iconic MONOPOLY elements including the Bank, Water Supply, Jail, Title Deed cards, Chance cards, Community Chest cards. MONOPOLY DREAMS TM is established for everyone to try their luck and realize their dreams.
 
MONOPOLY is the world’s favorite family game brand and is enjoyed by more than 1 billion players in 114 countries across the globe. The game has a rich history dating back to 1965 when the Chinese edition of MONOPOLY was manufactured and released in Hong Kong (called “Choi Yuen Kwong Chun”). “Choi Yuen Kwong Chun” featured properties, railroads and utilities located in Hong Kong, in place of those from the original game. The MONOPOLY Hong Kong Edition released in 2017 rallied attention across the city, the 22 properties were voted by the general public. The Peak was voted as the most expensive and supreme title deeds among all, becoming the most popular “king of property”.
 
“Our exciting partnership with MONOPOLY DREAMSTM allows Hasbro to further extend the reach of MONOPOLY to location based entertainment sector and provide families and tourists with wonderfully memorable and highly immersive entertainment experiences by stepping into the first, fully immersive MONOPOLY-themed entertainment attraction.” said Mr. Casey Collins, GM & SVP Entertainment & Licensing of Hasbro, Inc.
 
“Having invested - a significant amount of resources to design and create MONOPOLY DREAMSTM, we highly treasure the establishment of this project. We target to accommodate over 700,000 visitors.  Not only we are dedicated to bringing immersive interactive experience for all generations of local Hong Kong, we are also endeavored to offer a new destination for tourists.” said Mr. Gary Chan, the Chief Operations Officer of Monopoly DreamsTM.
 
For more details and updates, please visit the website of MONOPOLY DREAMSTM at:
www.monopolydreams.com
Expected opening date: 3rd quarter in 2019
Location: Shop 301, Level 3, The Peak Galleria, 118 Peak Road, Hong Kong
 
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro) and Instagram (@Hasbro).
 
About MONOPOLY DREAMSTM
MONOPOLY DREAMSTM is established by a professional team, which specializes in project development, event management and licensing. The team is experienced in organizing various mega shows, large-scale exhibitions and PR events, including Monopoly World Championship 2015, Transformers 30th Anniversary Expo (Macau, Taipei, Singapore, Shanghai), PAWS by the Sea 2016 awarded with Guinness World Record and Barbie Run (HK, Taipei, Kaohsiung), etc.

For media enquiries, please contact:
 
Corporate Communication and PR:
Miss Amy Chu
Phone: +852 9732 9013
Email: amychu@attitude-hk.com
 
Project Manager:
Mr.. Jeremy Lam
Phone: +852 3955 8389
Email: Jeremy.lam@fmp.com.hk
 
Global ticketing agent:
Miss Catherine Cheng
Phone: +852 3996 1320
Email: catherine.cheng@pattersontravel.com.hk